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Dr. P.L. (Priska) Breves

Faculty of Social and Behavioural Sciences
CW : Persuasive Communication
Photographer: Sander Nieuwenhuys

Visiting address
  • Nieuwe Achtergracht 166
Postal address
  • Postbus 15791
    1001 NG Amsterdam
Contact details
  • Publications




    • Breves, P. L. (2021). Biased by being there: The persuasive impact of spatial presence on cognitive processing. Computers in Human Behavior, 119, [106723].
    • Breves, P. L., & Dodel, N. (2021). The influence of cybersickness and the media devices’ mobility on the persuasive effects of 360° commercials. Multimedia Tools and Applications, 80, 27299–27322.
    • Breves, P. L., & Schramm, H. (2021). Bridging psychological distance: The impact of immersive media on distant and proximal environmental issues. Computers in Human Behavior, 115, [106606].
    • Breves, P. L., Liebers, N., Motschenbacher, B., & Reus, L. (2021). Reducing Resistance: The Impact of Non-followers’ and Followers’ Parasocial Relationships with Social Media Influencers on Persuasive Resistance and Advertising Effectiveness. Human Communication Research, [hqab006].
    • Breves, P., Amrehn, J., Heidenreich, A., Liebers, N., & Schramm, H. (2021). Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers. International Journal of Advertising, 40(7), 1209-1229 .
    • Breves, P., Liebers, N., Motschenbacher, B., & Reus, L. (2021). Reducing resistance: The impact of nonfollowers' and followers' parasocial relationships with social media influencers on persuasive resistance and advertising effectiveness. Human Communication Research, 47, 418-443.
    • König, L., & Breves, P. L. (2021). Providing health information via Twitter: Professional background and message style influence source trustworthiness, message credibility and behavioral intentions. JCOM, Journal of Science Communication, 20(4), [A04].


    • Breves, P. L. (2020). Bringing people closer. The pro-social effects of immersive media on users’ attitudes and behavior. Nonprofit and Voluntary Sector Quarterly, 49(5), 1015-1034.
    • Breves, P. L. (2020). Reducing outgroup bias through intergroup contact with non-playable video game characters in VR. Presence: Teleoperators and Virtual Environments, 27(3), 257-273.
    • Breves, P. L., & Heber, V. (2020). Into the wild: The effects of immersive nature videos on feelings of commitment to the environment. Environmental Communication, 14, 332-346.
    • Breves, P. L., Herget, A-K., & Schramm, H. (2020). Identifying opportunities to optimize the music in TV commercials: a systematic content analysis. Journal of Current Issues and Research in Advertising, 41, 88-103.
    • Herget, A-K., Breves, P. L., & Schramm, H. (2020). The influence of different levels of musical fit on the efficiency of audio-visual advertising. Musicae Scientiae.


    • Breves, P. L., & Schramm, H. (2019). Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness. International Journal of Advertising, 38, 1264-1285.
    • Breves, P. L., Liebers, N., Abt, M., & Kunze, A. (2019). The perceived fit between Instagram Influencers and the endorsed brand how influencer-brand fit affects source credibility and persuasive effectiveness. Journal of Advertising Research, 59, 440-454.
    • Liebers, N., Breves, P. L., Schallhorn, C., & Schramm, H. (2019). Fluency in commercial breaks: The impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions. Journal of Promotion Management, 25, 783-798.


    • Herget, A-K., Schramm, H., & Breves, P. L. (2018). Development and Testing of an Instrument to Determine Musical Fit in Audio-Visual Advertising. Musicae Scientiae, 22, 362-376.


    This list of publications is extracted from the UvA-Current Research Information System. Questions? Ask the library or the Pure staff of your faculty / institute. Log in to Pure to edit your publications. Log in to Personal Page Publication Selection tool to manage the visibility of your publications on this list.
  • Ancillary activities
    No ancillary activities